Published on in “Art”, language — English. 12 pages.
Kruger’s artwork questions social construct and asks the viewer to look at women as people and to challenge the social norms determined by a male dominated society. More
Conceptual artist Barbara Kruger established her voice as an artist through her continued use of declarative captions imposed on black-and-white imagery that target cultural constructions of gender stereotypes, sexuality, consumerism, power and identity. Her work focuses on the feminist micro narrative to include the alternative female perspective of the world into play as experienced through the dominating male gaze that controls women’s bodies as a commodity within a consumer driven society. More