BarCamp 2018 Presentations Behind the scenes: Design for B2B and SaaS Click to read
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BarCamp 2018 Presentations

Behind the scenes: Design for B2B and SaaS

Published on in “Design”, language — English. 15 pages.
An enterprise user’s mindset and behaviour pattern is quite different from a casual B2C user’s. An enterprise user, other than wanting to get his work done efficiently, often has other agendas like career growth, learning and success within the organization. Designing for working professionals requires a good understanding of their job context, workflow, environment, aspirations, problems and current solutions. More