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Analysis of Nokia’s Marketing Strategy

May, 2014

Veröffentlicht am in "Business", Sprache — English. 6 Seiten.
Nokia ruled the smart phone world until the introduction of iPhone in 2007, which changed the current market trends. With an aim to regain its position as a market leader, Nokia entered in to a partnership contract with Microsoft. Also, it launched a new series of smart phones called the Nokia Lumia, in order to regain its competitive position. Mehr anzeigen
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