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Marketing Tactics Of PepsiCo in India

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Veröffentlicht am in "Business", Sprache — English. 3 Seiten.
The rivalry of Coke and Pepsi is an ancient times story now. Implementing the smartest strategies, Pepsi has expanded its diversification. Though Coca cola still leads the race, Pepsi has gained edge Mehr anzeigen
The rivalry of Coke and Pepsi is an ancient times story now. Implementing the smartest strategies, Pepsi has expanded its diversification. Though Coca cola still leads the race, Pepsi has gained edge by introducing snacks that are Lays, Cheetos and Kurkure. Hence, increased product mix has limited the dependency of Pepsi on the beverage segment. Mehr anzeigen
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