The Discerner magazine is a chic and interactive publication that follows the “white cube” format of most of the contemporary art galleries, to show remarkable art works on an uncluttered background. In addition to offering artists the privilege to own a space to display their latest work as they would do in a traditional gallery, The Discerner is making an extraordinary use of the new technology. Trolleys support each work as a link to our online gallery, to facilitate potential purchases.