3- Nokia's marketing Strategy.pdf April, 2014 Click to read
  • Comments

3- Nokia's marketing Strategy.pdf

April, 2014

Published on in “Business”, language — English. 6 pages.
Nokia ruled the smart phone world until the introduction of iPhone in 2007, which changed the current market trends. With an aim to regain its position as a market leader, Nokia entered in to a partnership contract with Microsoft. Also, it launched a new series of smart phones called the Nokia Lumia, in order to regain its competitive position. More