Brand Leveraging: Strategy & Benefits June, 2014 Click to read
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Brand Leveraging: Strategy & Benefits

June, 2014

Published on in “Business”, language — English. 4 pages.
Brand leveraging is a risky process for established brands. For instance, if the new product fails in the market, it will negatively affect the brand image of the established brand. The methods used for leveraging the brand name to support new product category are line extension, stretching the brand vertically, brand extension and co-branding. More
Brand leveraging is a risky process for established brands. For instance, if the new product fails in the market, it will negatively affect the brand image of the established brand. The methods used for leveraging the brand name to support new product category are line extension, stretching the brand vertically, brand extension and co-branding. More
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