Published on in “Business, Business”, language — English. 114 pages.
The power of a brand name lies in the meaning of the word and what it connotes in the mind of consumers and a brand cannot get into the mind of consumers if it doesn’t stand for something. October was a busy in terms of super packed loads of brand activities( events & activation across Nigeria and BrandSpur Ng brings this all to you in addition to revealing money making sectors as well as giving kudos to selected entrepreneurs who despite the odds are winning in their businesses. More
