Published on in “Business”, language — English. 114 pages.
As 2016 is gradually coming to a close, it will be said by manufacturers and consumers alike that it is a year in which the need to dig deep and reach for the untapped and unused inner strength and capabilities became more imperative. Strategies defined the landscape of brand
management and execution was the sing-song in board rooms across the country.
Brands continued to spend and talk loud amidst the recession’s high cost of production and shrinking disposable income. More
