Published on in “Business”, language — English. 44 pages.
If you want to know about the first mover advantage in branding (and the Neil Armstrong analogy), or learn about brand differentiation from rock legend Led Zepellin, check this issue out. More
Ever imagined the likes of Nokia transitioning from a monster brand to a challenger brand? Want to know the purpose behind purpose driven marketing? Want to have a taste of how brands go from hero to zero? Or know what Al Ries has to say about the Celebrity obsession that has overtaken marketing? More