BrandKnew September 2013 June 2014 Click to read
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BrandKnew September 2013

June 2014

Published on in “Business, Business”, language — English. 44 pages.
The World Cup fever that has got everyone abuzz, alive & kicking if you will. That’s why the feature on the FIFA World Cup and branded entertainment will appeal wholesomely. As would the article on how bad grammar has no place in branding. More
Ever imagined the likes of Nokia transitioning from a monster brand to a challenger brand? Want to know the purpose behind purpose driven marketing? Want to have a taste of how brands go from hero to zero? Or know what Al Ries has to say about the Celebrity obsession that has overtaken marketing? More
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