BrandKnew September 2013 March 2014 Click to read
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BrandKnew September 2013

March 2014

Published on in “Business”, language — English. 44 pages.
This issue of Brand Knew brings in an array of features that excite, motivate and incite. Right from the The Global Retail Brand Store is Dead to the feature Dovetailing Reality, there is both introspection and prognosis in good measure. More
Ever imagined the likes of Nokia transitioning from a monster brand to a challenger brand? Want to know the purpose behind purpose driven marketing? Want to have a taste of how brands go from hero to zero? Or know what Al Ries has to say about the Celebrity obsession that has overtaken marketing? More
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