1. Define the Four “P”s of marketing and write a 5 to 7 sentence paragraph
defining each “P”. Elaborate on the marketing managers knowledge of the
impact of each “P”. Identify how that “P” impacts breakfast cereal.
2. What are the three phases of the purchase process? What is a business
focused on for each phase? What is the customer focused on for each phase?
3. What is the difference between B2B and B2C? Provide an example
transaction for each. More
