Emerging Markets Business

Emerging Markets Business (EMB) is the go‑to publication dedicated to the corporate needs, challenges and realities faced by decision-makers across the emerging markets. With insights from world-class academics, business practitioners and industry experts, EMB bridges the academic and corporate worlds, offering ideas and models that work—not just on paper, but on the ground. From strategy, to marketing, to leadership, EMB shares what others are doing, so everyone can keep growing.