Image Consciousness Market August 2016 Click to read
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Image Consciousness Market

August 2016

Published on in “Business, Business”, language — English. 7 pages.
"TrendSights Analysis: Image Consciousness" explores the aspirational behavior that drives consumers to opt for products in order to enhance their appearance. More
Consumers'' desire to succeed in society and impress their peers, paired with strong associations of appearance with success in both personal and professional lives, fuels Image Consciousness. This trend has traditionally been linked with the personal care category, as products are often bought out of the desire to impress others; recently, however, it has started manifesting itself in other categories, such as baby care and food. More
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