Published on in “Literary”, language — English. 112 pages.
The term “vanity metrics” was popularised by Eric Ries in The Lean Startup, where he describes them as “measurements that give the illusion of progress but don’t reflect meaningful, actionable insights.” In other words, they make you feel good without making you any smarter. They are the numbers you point to when you want to appear successful, not when you want to understand what is actually happening. More
