Published on in “Business, Business”, language — English. 5 pages.
Whiskey is defined as a spirit distilled from malted grain especially barley or rye. The demand for premium whiskey is increasing globally especially in major regions of Europe followed by North America. The close association with premium brands among wealthier consumers has encouraged their sales stating it as luxury drink and a must for every celebration and occasion. These factors will sustain the high growth for the premium brand whiskies globally and market for whiskey is expected to grow More
