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Marketing Mix: 7Ps

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Published on in “Business”, language — English. 3 pages.
Marketing mix is intended to help the companies assess their business activities. Originally, there were 4P’s that epitomized the marketing mix which included product, price, place and promotion. More
Marketing mix is intended to help the companies assess their business activities. Originally, there were 4P’s that epitomized the marketing mix which included product, price, place and promotion. But recently, 3P’s have been added which stands for packaging, positioning and people. More
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