Published on in “Business, Business”, language — English. 62 pages.
Making the decision to enter the Chinese market with its’ traditional tastes and broad culture is something most businesses think twice about. Back in 1999, Starbucks decided to venture into what was a virtually untapped and untried marketplace. 17 years, and 2,100 stores
later, they have managed to tame the Red Dragon. International Business expert Marjane Beaugeois looks into how they achieved this and what lessons you can take away to use in your own business. More
Since 2009, Modern Business Magazine is the magazine written “by entrepreneurs for entrepreneurs”. In
the spirit of paying it forward, every author has
kindly donated their time and expertise without
thought of return. Boasting exceptionally high quality information, tips and advice, every issue is packed with
unparalleled levels of value added content giving you the systems and strategies that make you and your business smarter. Best of all, it’s completely free and open to everyone! More
