Published on in “Web & Computing”, language — English. 28 pages.
This 2014 CTRM Vendor Perception Study has been developed to provide insights into how the users, buying decision makers, and consultants that make-up the CTRM marketplace perceive the landscape of companies that produce and sell CTRM/ETRM products.
Vendors spend significant sums creating brands and trying to familiarize potential buyers with their products and capabilities; and via that process, work to establish a positive reputation in the market. More
