Published on in “Business, Business”, language — English. 9 pages.
During the past few years, online buying and growth in several e-commerce portals are increasing at a fast pace. These enable the consumers to buy anything being in their comfort zone, and spirits aren’t an exception for that. E-commerce channels that sell spirits and hold the tremendous potential of strong growth from a small base. Along with the growth in e-commerce channels, manufacturers are also expected to take efforts to build relationships with consumers through social media engagement. More