TrendSights Analysis: Gender Specificity Sep 2016 Click to read
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TrendSights Analysis: Gender Specificity

Sep 2016

Published on in “Business, Business”, language — English. 6 pages.
"TrendSights Analysis: Gender Specificity" explores how and why targeting genders can prove a profitable strategy. As society grows to become increasingly individualistic, consumers are actively seeking out products that meet their specific gender needs, be those physiological or cultural. More
Key Findings Consumers are most likely to seek gender-specific products in the dairy category among all of the food categories. Increased blurring of gender roles is making it more difficult for brands to successfully target the trend. Using growing knowledge of nutritional needs aligned to each gender means targeting physiological needs becomes easier and more specific. More
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