Published on in “Fashion”, language — English. 14 pages.
U&I Label is dreamt up in between sets while surfing at Bells Beach, every stitch is inspired by the power of the ocean and designed to fill the gap between the uninspiring triangle and forgotten function.
The label first launched in 2014 by Australian Fashion Designer Jodie Hayes and Swedish Designer and Photographer Emma Bäcklund. The ladies behind the name have a mission to re-establish what living on the coast for women is really about... “We run, we surf, we play”. More
