1. In your own words explain, are entrepreneurs born or made?
2. In your own words, what is a venture capitalist?
3. In your own words, explain three of the nine building blocks for managers to use in developing an innovative and effective business model
4. What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage
5. What is market segmentation? List the steps in the market segmentation process
6. Discuss several reasons why marketers continue Más
