Launched in October 2004, Good Housekeeping is today the fastest-growing women’s magazine in India. It is the contemporary, urban Indian woman’s self-help manual for all aspects of her life: her home, her relationships with children and friends, her health, looks, and culinary interests. The magazine is widely read across the country, both by homemakers and working women, who vary in age from that 20s to the 60s and beyond.