Dyson and the bagless vacuum cleaner: a case study1 With a growth rate of 300%, the capture of more than 50% of the UK vacuum cleaner
market in less than 4 years, and a new £15 million R&D facility the success of the
Dyson bagless vacuum cleaner is clear. What is not so well understood is the story
preceding this success. This case study challenges much of the previously accepted Plus
