Publié sur dans “Style de vie”, langue – English. 10 pages.
As influencer marketing continues to reach and attract mass markets, journalists are eyeing the idea of creating a social media wave of their own. Though
the debate is still out on the respectability of influencers in the age of media,
their impact is proven by the numbers. In this series, we investigate the emergence of the influencer, the ethical challenges of writers who tap into this field
and the misconceptions of the role. Plus
