TrendSights Analysis: Self-Branding Market Report explores the aspirational behaviour of consumers that drives them to opt for products that let them project the "perfect lifestyle. The importance of Self-Branding is especially prominent in personal care and alcoholic drinks; however, it will grow in other categories, such as household care, traditionally not associated with lifestyle accessories. Plus
Consumers' need for aspiration influences 18% of fragrance consumption.
Half of global consumers say that they have very good taste in food and drink and seek out products that let people know this.
In personal care, those aged 25-34 are the most likely to seek items that are reflective of their attitudes and opinions.
A well-recognized brand is the third-most important factor consumers cite in terms of making them buy particular household products. Plus