All soft drinks companies operating in China are facing a slow-growing economy which is affecting sales of soft drinks. Personalised marketing and added-value products demonstrate that brand owners ne Mais
The Chinese government has taken measures to accelerate the development of the sports industry and drive an atmosphere of national fitness, raising the demand for sportswear and boosting sports-related consumption. Meanwhile, the increasing importance attached to healthy lifestyles by the public and the passion for participating in sports remained unabated amongst Chinese consumers, and continued to drive overall demand. In addition, the increasing importance of appearance also drove more young. Mais
