Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. Outdoor advertising market consists of advertiser spending on out-of-home media such as billboards, street furniture, transit displays (bus sides, on-train print, taxi wraps), sports arena displays and captive ad networks as well as other formats. This form of advertising works all the seven days of the week and twenty-four hours a day.
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Diagnosis is the identification of the nature and cause of a certain phenomenon. It involves two different types of testing method: in vivo and in vitro diagnostics. In vitro diagnostics (IVD) are the medical tests which are intended to perform diagnoses from sample of body fluids in a controlled environment outside a living organism. In vitro diagnostic (IVD) tests are performed to conduct diagnoses from assays in a test tube, or in a controlled environment outside a living organism.