Опубликовано в "Бизнес, Бизнес", язык - English. 108 страниц.
EMB poses a provocative yet pertinent question to the corporate world: do you need your country? The political shocks of 2016 point to a resurgence of nationalist sentiment, yet there are bigger forces at play, with multinationals morphing into stateless giants and connectivity redefining the map. Here, EMB explores the implications of these seismic shifts, while also delving into other timely topics, uncovering how to engineer a service revolution, defy market pricing and survive a tsunami. Еще
Emerging Markets Business (EMB) is the go‑to publication dedicated to the corporate needs, challenges and realities faced by decision-makers across the emerging markets. With insights from world-class academics, business practitioners and industry experts, EMB bridges the academic and corporate worlds, offering ideas and models that work—not just on paper, but on the ground. From strategy, to marketing, to leadership, EMB shares what others are doing, so everyone can keep growing. Еще