Promotional Mix- Tool for Integrated Marketing May, 2014 Кликнуть для чтения
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Promotional Mix- Tool for Integrated Marketing

May, 2014

Опубликовано в "Бизнес, Бизнес", язык - English. 4 страниц.
Traditionally there are four elements used as the tools for integrated marketing communication. These include: advertising, personal selling, sales promotion and public relations/publicity. However, two more elements have been added to promotional mix i.e. Interactive/internet marketing and direct marketing. Еще
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