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Branding Handbook for SMEs

出版日期 / “商业, 教育” / 语言—English / 80页
Developed handbook for SMEs to support their branding and brand building process - what is the branding, preparstion for branding, choose a name, logo, successfull corporate identity, re-branding... 更多
In frame of our BRANDING EU - Branding and Extroversion of EU enterprises project (2015-1-HU01-KA202-013605), using several literature references, we have developed a handbook - ‘Branding and extroversion handbook: a guide for SMEs’ to support the own brand building process of SMEs... The official website – 更多
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