This magazine is about a collaboration between River island and Lucy and Lydia who are youtubers. It contains work from marketing and visual merchandising. Some of these things are: swing tags, store layout, store concept and a few other things for visual merchandising and for Marketing it includes work such as: Ways of promoting the brand online and offline some of these are from putting up posters for the collaboration and then for online it would be through social media for an example twitter 更多