In simple words, the purpose of selling is to generate sales. In most companies sales people are the single most direct link to the customers that mean they are the company. Sales force represents the company to the end user. Sales personnel are the people who can make or break the image of the company present in the minds of the consumer. The effectiveness of sales team is very important and that is why companies spend a large amount of money in recruiting, training and managing the salesforce. 更多
