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School Work

Pilot Case Study | The Dark Knight Rises

出版日期 / “教育, 教育” / 语言—English / 36页
With a focus on Twitter hashtags to investigate the research questions, this case study suggests reasons why the creation of an audience-targeted social media campaign successfully sustained the fan community for Warner Bros. feature film The Dark Knight Rises, even in the wake of a tragedy. Through a discourse analysis, this 4 month pilot case study explores the strategic creation of the viral marketing campaign for the film. 更多
Projects and publications from my undergraduate coursework. 更多
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