New media options allow chambers of commerce, downtown districts, city managers and others to market their communities in ways that are effective and measurable. Author interviewed successful economic development officials, developers in Raleigh and Durham, NC, to determine best practices for use of paid, owned and earned media.
Report was created in partial fulfillment of the requirements for master of arts in technology and communication at UNC-Chapel Hill. Mehr anzeigen
Digital media resources can help attract and retain businesses to downtown districts. Academic project includes interviews with successful business interests in Raleigh and Durham, North Carolina, two cities that have seen substantial growth in recent years. Mehr anzeigen