Digital Media and the Branding of Downtowns: Strategies for New Business Development Using Paid, Owned and Earned Media
November, 2013
Published on in “Business, Business”, language — English. 28 pages.
New media options allow chambers of commerce, downtown districts, city managers and others to market their communities in ways that are effective and measurable. Author interviewed successful economic development officials, developers in Raleigh and Durham, NC, to determine best practices for use of paid, owned and earned media.
Report was created in partial fulfillment of the requirements for master of arts in technology and communication at UNC-Chapel Hill. More
