Published on in “Business, General”, language — English. 69 pages.
This edition comes with another opportunity to give you insights into the world of brands & their activities including launches & extensions across sectors & markets, it has different articles, opinions, events, opinions that will make the time invested in worth the while. It is true that what defines a brand are its assets, strength & values. Its performance on these three parameters reveal its equity; to help brand managers, we included an article on how to sustain brand value in recession... More
