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Brand Spur

Volume 1, Issue 3 - Third Edition

Publicado no e em "Negócios, Geral", idioma — English. 69 páginas.
This edition comes with another opportunity to give you insights into the world of brands & their activities including launches & extensions across sectors & markets, it has different articles, opinions, events, opinions that will make the time invested in worth the while. It is true that what defines a brand are its assets, strength & values. Its performance on these three parameters reveal its equity; to help brand managers, we included an article on how to sustain brand value in recession... Mais
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