Two of the key functions of media houses is to inform & entertain, by creating relevant content. Advertisements is the key source of capital to keep them going.
Media houses have perfected time slot ads; when it comes to the digital platform however there is a disconnect to the Display Ads. The Impression/click through rate globally is 0.11 % and decreasing. The Media Houses Digital Divisions do not have the capacity internally to R&D a solution. More
