Rixo X Dua Lipa Brand collaboration Click to read
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Rixo X Dua Lipa

Brand collaboration

Published on in “Fashion, Fashion”, language — English. 41 pages.
My concept idea for the Cool Britannia project is the collaboration of the brand Rixo and celebrity singer Dua Lipa. Rixo London embraces retro fashion design, in particular with a focus towards the 70’s era; marketed in an enduring but contemporary way. In contrast Dua Lipa is a pop artist with a quirky style which compliments with Rixo as a brand image. Together the collaboration can create a retro collection to also attract a younger following ranging from their mid-twenties upwards. My Jo More
My concept idea for the Cool Britannia project is the collaboration of the brand Rixo and celebrity singer Dua Lipa. Rixo London embraces retro fashion design, in particular with a focus towards the 70’s era; marketed in an enduring but contemporary way. In contrast Dua Lipa is a pop artist with a quirky style which compliments with Rixo as a brand image. Together the collaboration can create a retro collection to also attract a younger following ranging from their mid-twenties upwards. My Jo More
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