My concept idea for the Cool Britannia project is the collaboration of the brand Rixo and celebrity singer Dua Lipa. Rixo London embraces retro fashion design, in particular with a focus towards the 70’s era; marketed in an enduring but contemporary way. In contrast Dua Lipa is a pop artist with a quirky style which compliments with Rixo as a brand image. Together the collaboration can create a retro collection to also attract a younger following ranging from their mid-twenties upwards.
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