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UOP WEB 434 Week 4 DQ 1
Based on the Jih and Lee (2010) article, how does e-CRM relate to website loyalty? Choose three website features that represent customer-perceived e-CRM value and explain.
Based on the Kercher (2010) article, “Customer Relationship Management Selection Guide,” what is the definition of a CRM system? List two features the market leaders in the industry have and describe those features.
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